Marketing is one of the best careers out there, but where should you start? What are the best jobs, and what skills and areas pay the most money?
Well, my friend, that’s what this blog post is all about. Today, I’m going to share with you some of the highest-paying and most in-demand marketing skills, career paths, and opportunities available to you. I’ll give you a high-level overview of what’s involved with each one, and also show you how much money you can make, backed up with real data.
At the end, I’ll give you my suggestion for which one I think has the most long-term and profit-producing potential. So, let’s dive in!
Highest Paying Digital Marketing Skills
1. Search Engine Optimization (SEO)
SEO is a fantastic career choice for anyone looking to work in digital marketing. As the world becomes more reliant on search engines to sort and deliver information, businesses are willing to pay top dollar for someone who can help them rank higher in search results. There are two main aspects to SEO: technical and non-technical.
- Technical SEO: Involves optimizing your website’s code, setting up correct redirects, and ensuring your site is crawlable.
- Non-Technical SEO: Includes creating valuable content, building links, and doing keyword research.
Whether you work for an agency, in-house for a specific company, or freelance, the key to success in SEO is a strong work ethic and a willingness to learn, as the field is constantly evolving.
Average Salary:
- US: $72,652
- Canada: $54,338
- UK: £38,181
2. Content Marketing
Content marketing is another in-demand skill that is only going to become more important in the coming years. It involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.
If you’ve got a knack for writing or recording video and are passionate about a particular niche, content marketing could be a great fit for you. The demand for quality content continues to grow, and there’s an ever-increasing need for content marketers who can produce high-quality and engaging content.
Average Salary: $75,672
3. Email Marketing
Email marketing is a fantastic way for businesses to connect with their customers and promote their products and services. It’s a skill that’s always in demand, especially as businesses look to reach customers off social media platforms.
Understanding the different styles and formats of email marketing is crucial. The most common types of emails include promotional emails, transactional emails, and follow-up or nurture emails. The key to successful email marketing is providing value, being relevant, and avoiding spammy practices.
Average Salary: $108,159
4. Social Media Marketing (SMM)
Many people are drawn to social media marketing because it offers a creative, challenging, and dynamic career path. SMM professionals are responsible for creating and managing online content that promotes a brand or product. This includes developing strategies, managing social media accounts, and running campaigns.
To be successful in SMM, you need to be innovative, driven, and up-to-date with the latest trends. Each social media platform has its own unique criteria, guidelines, style, and user base, so it’s important to familiarize yourself with them.
Average Salary: $55,117
5. Pay-Per-Click Advertising (PPC)
PPC is a type of online advertising that allows advertisers to target their ideal customers directly. Different PPC platforms have different targeting and selection criteria, but the goal is to be more selective and potentially more profitable than traditional forms of advertising.
Success in PPC requires a solid strategy, understanding of marketing principles, and knowledge of the latest tactics and tricks.
Average Salary: $70,924
- Specialized Role (e.g., Facebook Ads Manager): $88,509
6. Conversion Rate Optimization (CRO)
CRO is all about improving the results of a website by increasing the percentage of visitors who take a desired action, such as subscribing to a newsletter, making a purchase, or filling out a contact form. CRO experts use data analytics and user research to identify opportunities to improve the user experience and increase conversion rates.
Techniques used in CRO include A/B testing, landing page optimization, and personalization. Even a small increase in conversion rates can have a big impact on a business’s bottom line.
Average Salary: $172,222
Conclusion
The marketing career with the most potential profitability, freedom, and flexibility is taking whatever skill most interests you and starting a freelancing or small marketing agency. However, no matter what you choose to do, there’s a right way and a wrong way to get started. Make sure to continue learning and adapting to the ever-changing landscape of digital marketing.
If you’re ready to take the leap into a marketing career, now is the time! Explore these paths, find what excites you the most, and start building your expertise. The marketing world is full of opportunities waiting for you.
Happy job hunting!